Ford plans to launch series of small cars in Asia

Ford Motor,the second largest car maker in Detroit, is all set to push its sales in Asia,particularly in China through introduction of a family of new small cars which will the focus of the company's product profile.In its pursuit towards small cars.Ford displayed a new version of Focus,its top most selling car in Detroit this week According to Alan Mully,Ford's chief executive,the company's strategy would be to move quickly to invest in one of the fastest growing economy China.The company is now converging on manufacturing a series of small and mid sized cars built on the platform,"One Ford" strategy something that is followed by the company on a global basis. The fundamental structure of the revamped Ford Fiesta will be common around the world except for the changes that will be required at the top of the car to meet with the local standards,rules and regulations.Around 10 models will be manufactured using the new platform,resulting in the production of 2m units annually by the year 2012.